thank you

Last year, we ran the “Pick for Britain” campaign together to ensure we had enough seasonal workers to harvest fruit and vegetable crops during the COVID-19 pandemic. As well as helping to recruit seasonal workers, the campaign raised the national profile of the UK edible horticulture sector, and in particular the important role it plays each year in feeding the nation.

Defra would like to extend its sincere gratitude to all campaign partners who supported this project, as well as to the growers, recruiters, retailers, and other industry organisations who participated. With your help, the Pick for Britain message generated unprecedented interest in these roles across the country, and helped our farmers and growers bring home the harvest.

We are proud to have been part of this creative and collaborative campaign during such challenging times. HM Government will continue to help UK farmers and growers recruit the seasonal workers they need, including support for workers from the domestic labour market, those with EU Settled Status, and those coming in through the HMG Seasonal Workers Pilot.

With best wishes,

Pick for Britain Campaign Team


For COVID-19 advice and guidance that was previously hosted on the Pick for Britain website, please see the following links:

  • General workplace guidance produced for employers and employees in England (including farms and other outdoor businesses) can be found here. Advice specific to businesses in Scotland and Wales is also available.
  • Guidance for workers on furlough looking for temporary employment opportunities can be found on the government website here.
  • Guidance for employers and workers in the agriculture sector on the use of piece rates can be found on the government website here.
  • Workplace best practice guidance for employers with seasonal workers on fruit and vegetable farms can be found on the AHDB website here.

Advice for Employers and Jobseekers

The following guidance is issued by the Department for Work and Pensions to employers and jobseekers in relation to work in UK agriculture sectors:


We have extra advice about working in agricultural jobs, including what different jobs can be like, and how to find vacancies.

The Association of Labour Providers (ALP) has hundreds of members looking for workers in agriculture and food production. For more details, visit the ALP Member Directory and search in your region.

For more agricultural jobs, visit the Find a job website.

“Find a Job” service

Employers can also advertise and manage vacancies on the ‘Find a job’ service.

This service has replaced Universal Jobmatch.

This page is also available in Welsh (Cymraeg).

This service is only available for England, Scotland and Wales. There is a different service to advertise vacancies in Northern Ireland.

Recruitment Advice and Support for Employers

Contact the Employer Services Line for advice about recruiting for your business.

It can put you in touch with local ‘employer advisors’ if you need specific and practical advice. Employer advisors understand the local labour market and can help you:

  • design and word job vacancies
  • develop pre-employment training (specific to a job)
  • recruit in new and fair ways (such as offering flexible working patterns)
  • access Jobcentre Plus office facilities for recruitment (where available)
  • give your existing employees the chance to mentor people who want to work
  • get advice and support if you need to make redundancies

The Employer Services Line can also give general advice about recruitment:

Employer Services Line

Telephone: 0800 169 0178
Textphone: 0800 169 0172
Video relay service for British Sign Language (BSL) users – check you can use the service
Monday to Friday, 8am to 6pm
Find out about call charges